Fresh out of the College for Creative Studies
in Detroit, Mich., the designers' first test in GM was to design
a fun, nimble and innovative HUMMER concept.
"HUMMER appeals to young people globally
and served as a perfect first assignment for our newest talent,"
said Ed Welburn, vice president of global design and product planning.
"Today's graduates from top design schools are ready to hit
the ground running. The HUMMER design challenge gave our newest
designers an opportunity to sprint."
The task presented numerous challenges to the
new designers, from creating a vehicle for a brand known around
the globe for its iconic design, to ensuring the model would live
up to the market's expectation of HUMMER off-road capability.
To help ensure designs were true to the HUMMER
brand, these designers were given limited design direction by Carl
Zipfel, an ex-professional motocross racer and director of the HUMMER
"Carl definitely set the tone," said
Rojas. "While he gave us creative liberty and challenged us
to develop innovative ideas, he also defined three HUMMER proportions
– wheelbase, approach and departure angles, and stance –
and assigned one to each of us. It gave us a chance to collaborate,
but also take our own direction."
While sketching and sculpting together in the
HUMMER studio, these recent graduates drew upon the creative energy
of each other, further improving their individual designs, as well
as that of the final concept.
"We drew inspiration from one another,"
said Kang. "As you're designing and sketching you try to absorb
what the other designer is doing and try to make it better."
David, Min Young and Robert's collaboration
inspired the HUMMER HX concept, which presents extraordinary efficiency
without sacrificing the unique essence of the HUMMER brand, the
world's most capable off-road vehicles.
"While we took inspiration from the HUMMER
heritage and DNA, we each wanted to evolve it in a new way,"
said Jablonski. "We agreed it should be contemporary, compact
and definitely open air. It came out great."
After three months of sketching and sculpting
theme work for the new HUMMER concept, each designer had the opportunity
to present scale clay models to Bob Lutz, GM vice chairman and Ed
Welburn, who chose which design would ultimately become the HX concept.
In its final concept form, the E-85 FlexFuel
capable HUMMER HX embodies the off road spirit of HUMMER in a fully
customizable package. The HX offers an open-air driving experience
via a pair of removable roof panels above the driver and front passenger
and a modular, removable rear roof assembly enabling a quick conversion
from closed vehicle to open vehicle SUT. It also features a slant
back assembly with removable doors and fender flairs.
"Working as a team, you realize it's more
than one person influencing the vehicle," said Rojas. "You
can see the inspiration from each of our designs in the final concept
vehicle. We're all proud to have the chance to see our sketches